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In August 2015 MIU MIU begins the sales of their first perfume Miu Miu which was, according to Caroline Javoy, vice-chairman of marketing at Coty Inc., created as "unique, youthful, bright colors and sophisticated."
This fragrance was created by Italian fashion designer Miu Miu with Givaudan and perfumer Daniela Andrier. It was released in 2015. A fresh flowery bouquet that is well blended and sophisticated.