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This fragrance was created by Italian fashion designer Miu Miu with Givaudan and perfumer Daniela Andrier. It was released in 2015. A fresh flowery bouquet that is well blended and sophisticated.
In August 2015 MIU MIU begins the sales of their first perfume Miu Miu which was, according to Caroline Javoy, vice-chairman of marketing at Coty Inc., created as "unique, youthful, bright colors and sophisticated."