Max Factor is an American cosmetic company, founded by Polish-Jewish Hollywood make-up artist born in Russia, Maksymilian Faktorowicz (1877-1938). He founded Max Factor & Company in 1909. He was a pioneer in motion picture make-up and wig-making and won a special Academy Award for his work in 1928. His clientele included some of the old Hollywoods most famous stars such as Bette Davis, Gloria Swanson, Mary Pickford, Pola Negri, Ben Turpin,...
Max Factor is an American cosmetic company, founded by Polish-Jewish Hollywood make-up artist born in Russia, Maksymilian Faktorowicz (1877-1938). He founded Max Factor & Company in 1909. He was a pioneer in motion picture make-up and wig-making and won a special Academy Award for his work in 1928. His clientele included some of the old Hollywoods most famous stars such as Bette Davis, Gloria Swanson, Mary Pickford, Pola Negri, Ben Turpin, Jean Harlow, Claudette Colbert, Norma Shearer, Joan Crawford and Judy Garland. That earned him a star in the Hollywood Walk of Fame.
He developed a few of his own original make-up techniques, such as flexible greasepaint, false eyelashes, the eyebrow pencil, lip gloss, pancake makeup, color harmony range of face powder and Clara Bows heart-shaped lips among others, and was the first one who started to refer to his products as make-up instead of cosmetics. His sons Davis and Frank were involved in the business and they worked on expanding the company outside the movie industry. In 1927 Max Factor introduced his first cosmetics sold to the broad market advertised with a slogan suggesting every girl could look like a movie star by using Max Factor makeup.
Max Factor remained a family business until it was sold to Norton Simon in 1973. During that period, among other products, they launched Halston fragrance, which became the second best-selling designer fragrance in the world. In 1983 Norton Simon was bought by Esmark that merged with Beatrice Foods a year later, which placed Max Factor into their Playtex beauty division. Playtex beauty division was bought by Revlon in 1986. Revlon sold Max Factor to Procter & Gamble in 1991.
Designer Max Factor has 8 perfumes in our fragrance base. Max Factor is an old perfume house. The earliest edition was created in 1956 and the newest is from 1986. The nose who worked on the fragrances is Laszlo Lengyel.
Aquarius
1969 for women
Epris
1981 for women
Green Apple
1974 for women
Hypnotique
1958 for women
Just Call Me Maxi
1976 for women
Le Jardin
1982 for women
Le Jardin d`Amour
1986 for women
Primitif
1956 for women
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