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Benetton PERFUME

Benetton is an Italian luxury fashion brand founded by three brothers and one sister of the Benetton family in 1965. Oldest brother Luciano Benetton recognized a growing market for colorful clothing and bought a knitting machine, issuing the company's first collection of sweaters and selling them from the back of his bicycle. The sweaters sold well in the region, and Luciano invited sister Giuliana and younger brothers Gilberto and Carlo to...
Benetton is an Italian luxury fashion brand founded by three brothers and one sister of the Benetton family in 1965. Oldest brother Luciano Benetton recognized a growing market for colorful clothing and bought a knitting machine, issuing the company's first collection of sweaters and selling them from the back of his bicycle. The sweaters sold well in the region, and Luciano invited sister Giuliana and younger brothers Gilberto and Carlo to form the Benetton Group which would oversee the company.
Benetton opened its first store in 1966 in Belluno, but just three years later, the group had expanded to include a Paris store. Expansion in the 1970s brought Benetton's colorful clothing collection to the rest of the world.
Benetton adopted a unique advertising strategy, beginning in the 1980s, that is as famous as their colorful fashions. Rather than advertising the company's fashions, the "United Colors" ad campaigns, conceived and photographed by Oliviero Toscani, featured a series of controversial images designed to call attention to a social or political cause. A man with AIDS on his deathbed, a newborn baby still covered in blood, death row inmates and the bullet-riddled pants of a soldier killed in the Bosnian war are among the most memorable. No Benetton products were included, and the subtle placement of the company's logo was the only suggestion that the photos were s. Toscani retired from the Benetton campaigns in 2000, but Benetton's commitment to controversy and social activism continues into the 21st century. 2011's "Unhate" s, featuring images of world leaders kissing, continues to generate lively discussion.
Benetton Group today offers clothing for children and adults under the Benetton brand, as well as brands Sisley and Playlife. Benetton Group companies have stores in 120 countries.
Perfumes for adults and children are also marketed by Benetton, in conjunction with Selective Beauty. The company's first fragrances, Colors de Benetton for men and women, were offered in 1987.
Designer Benetton has 59 perfumes in our fragrance base. The earliest edition was created in 1987 and the newest is from 2016. Benetton fragrances were made in collaboration with perfumers Valerie Garnuch-Mentzel, Christophe Raynaud, Bernard Ellena, Ann Gottlieb, Alain Astori, Beatrice Piquet, Alexandra Kosinski, Richard Herpin, Annick Menardo, Alexandra Carlin, Emilie (Bevierre) Coppermann, Olivier Pescheux and Sonia Constant.


B. Clean Energy
2002 for women and men
B. Clean Fresh
2002 for women and men
B. Clean Relax
2002 for women and men
B. Clean Soft
2002 for women and men
B. United Jeans Man
2007 for men
B. United Jeans Woman
2007 for women
B. United Man
2004 for men
B. United Woman
2004 for women
Benetton Bianco
2011 for women
Benetton Blu Man
2010 for men
Benetton Cold
1997 for women and men
Benetton Giallo Woman
2010 for women
Benetton Hot
1997 for women and men
Benetton Nero
2011 for men
Benetton Pure Sport Men
for men
Benetton Pure Sport Women
for women
Benetton Rosso Woman
2010 for women
Benetton Sport Man
2001 for men
Benetton Sport Women
2001 for women
Benetton Verde Man
2010 for men
Benetton White Night Man
2008 for men
Benetton White Night Woman
2008 for women
Cold Silver
2012 for men
Colors de Benetton
for women
Colors de Benetton Blue
2016 for women
Colors de Benetton Men
1987 for men
Colors de Benetton Pink
2016 for women
Cumbia Colors Man
2005 for men
Cumbia Colors Woman
2005 for women
Energy Man
2008 for men
Energy Woman
2008 for women
Essence of United Colors of Benetton Man
2008 for men
Essence of United Colors of Benetton Woman
2008 for women
Funtastic Sweet Fruits for Girls
2000 for women
Funtastic Wild Citrus for Boys
2000 for men
Gold
2006 for women
Hot Gold
2012 for women
Let's Fly
2013 for men
Let's Love
2012 for women
Let's Move
2012 for men
Paradiso Inferno Blue
2001 for men
Paradiso Inferno Man
2001 for men
Paradiso Inferno Pink
2004 for women
Paradiso Inferno Woman
2001 for women
Silver Man
2008 for men
Tribu
1993 for women
United Colors of Benetton Man
2006 for men
United Colors of Benetton Unisex
2006 for women and men
United Colors of Benetton Woman
2006 for women
United Dreams
Dream Big
2016 for women
Just United
2016 for women
Just United
2016 for men
United Dreams Live Free
2014 for women
United Dreams Love Yourself
2014 for women
United Dreams Men Aim High
2015 for men
United Dreams Men Be Strong
2015 for men
United Dreams Men Go Far
2015 for men
United Dreams Open Your Mind
2015 for women
United Dreams Stay Positive
2014 for women
More about Benetton Perfumes and Colognes